As part of a continuing education program Luxemburgerli was redesigned and is now evolving as a vibrant Zurich luxury brand. Along the user journey all touchpoints were redeveloped to create a unified and distinctive identity.

My focus was on the development of a variable font «Cream Sans», which captivates with its crisp and creamy shapes, making each letter a masterpiece.

Migros DAILY has launched oriental dishes in collaboration with NENI that are freshly prepared daily and available to go. Process designed and implemented the brand identity.

My part was to develop the brand, motion design language, and execute the launch campaign for social media and in-store promotions.

This is how to reposition a Swiss IT service provider while bringing its origins and strategy to life.

My part: Conceptual development of the design routes for the rollout of Adnovum, from logo to typography, imagery, icons, layout, and motion, as well as its implementation across online, offline, and signage platforms.

Based on our positioning, all touchpoints and applications of the company were implemented in a fully comprehensive rebranding and placed on Frontify, the brand management platform developed specifically for EKZ. The core team consisted of a consultant, a senior designer and myself. This project was completed with a launch presentation in front of the management, EKZ employees and other agencies.

I was part of the team that conceived and developed the visual ecosystem for finpension, a digital pension provider. My specific contributions included developing the wordmark, typography style, brand elements, and UI designs for the website and app. Additionally, we created new letterhead and office templates for the brand.