As part of a continuing education program Luxemburgerli was redesigned and is now evolving as a vibrant Zurich luxury brand. Along the user journey all touchpoints were redeveloped to create a unified and distinctive identity.

My focus was on the development of a variable font «Cream Sans», which captivates with its crisp and creamy shapes, making each letter a masterpiece.

This is how to reposition a Swiss IT service provider while bringing its origins and strategy to life.

My part: Conceptual development of the design routes to the rollout of Adnovum. From logo to typo, imagery, icons, layout, motion - with its implementation online, offline and signage.

Based on our positioning, all touchpoints and applications of the company were implemented in a fully comprehensive rebranding and placed on Frontify, the brand management platform developed specifically for EKZ. The core team consisted of a consultant, a senior designer and myself. This project was completed with a launch presentation in front of the management, EKZ employees and other agencies.

We conceived the entire visual ecosystem. From the wordmark, to the favicon, typography, icon style, color scheme, illustrations, and all UI elements for website and app; complemented by all design principles for offline media.

My goal was to do justice to the passion of the cyclists, to develop a communication strategy that generates spectators and motivates and values the participants of the competition. motivated and appreciated. As part of this final project for the EFZ graphic designer, a market analysis and target group definition was carried out and documented in advance. Based on this, the event was designed online and offline.

This brief includes a new look and packaging design for Salmundo: a salt merchant that currently offers three rock salts in raw chunks for grating. The gourmet brand tells its story, origin and use. The high-end design language, color, type selection and storytelling positions the brand in a higher price segment.